Creating Killer Meta Ads Campaigns!

Creating Killer Meta Ads Campaigns!

By: Sam Shaper
Published on: 13/11/2024

Ever felt out of your depths with paid ads? The truth is, the pressing of the buttons in the accounts is perhaps less than 5% of what determines the success. The rest comes down to foundational marketing and sales. Having played the game on both sides of the fence… I have a pretty good perspective on what keeps both teams happy. If you’re running paid ads to support a sales team… This is one for you. It’s easy for marketers to hide behind ‘just getting leads’. Equally it’s easy for sellers to blame leads that they’re not jumping on the phone with credit cards in hand. Finding the balance between these 2 teams is tricky and this training will help point you in the right direction. It breaks down firstly all the myths followed by the 6 steps to building a successful ad campaign. Pre-warning it’s a long one…

Marketing Playbooks
Marketing Isn't Magic It's Science

Marketing Isn't Magic It's Science

By: Sam Shaper
Published on: 02/10/2024

Breaking down how to isolate and find your ideal market. Without an understanding of these concepts, it's impossible to build an effective GTM engine.

Marketing Playbooks
Facebook Ads Don't Run Like They Used To? Here's Why!

Facebook Ads Don't Run Like They Used To? Here's Why!

By: Sam Shaper
Published on: 10/09/2024

Metas advertising platform has been evolving fast! No longer can media buyers hack their way to success. So what do you do? I've broken it down into 4-steps to guide the process development of a new ad campaign from start to finish (minus the technical side will do that in another video).

Marketing Playbooks
Market Message Fit

Market Message Fit

By: Sam Shaper
Published on: 04/09/2024

Finding market message fit is one of the most challenging steps in getting a a business off the ground. In this training we explore a 6-step process to discovering your message market fit.

Marketing Playbooks