Sales Tools To Accelerate Growth

Sales Tools To Accelerate Growth

By Sam Shaper

The Influenced Buying Journey: A Sales Approach

The focus of this sales approach is to create a buying journey that guides the prospect, rather than pushing them. Each step provides the prospect with an option to exit, minimizing resistance and allowing them to self-qualify.

This approach can be applied to many chat flows. For example, after collecting basic information, offer a video showcasing the benefits of your product or service. Include a clear call to action for those who resonate with the content and an option to opt-out for those who don't.

This transition bridge serves to:

• Motivate: Inspire potential customers by showcasing the possibilities.

• Educate: Explain your process and how you can help them achieve their goals.

• Qualify: Filter out leads who aren't a good fit, saving time and resources.

• Build goodwill: Offer a consolation prize, such as a free guide or consultation, to maintain a positive relationship even with those who don't convert.

By incorporating testimonials and addressing common objections within the transition bridge, you can significantly increase conversion rates and customer retention. The goal is to empower prospects to make informed decisions and feel confident in their choice to move forward.

Maximizing Sales Efficiency

To further streamline the sales process, ask qualifying questions early on to filter out unqualified leads. If a prospect has watched the transition bridge video and is engaged, move directly to booking a sales call.

Use the information gathered in the initial interactions to tailor the sales call, focusing on the aspects that resonate most with the prospect. This allows for shorter, more focused calls, enabling you to connect with more potential customers and ultimately close more deals.

Key Takeaways

• Focus on creating an influenced buying journey.

• Incorporate transition bridges to educate and qualify leads.

• Offer consolation prizes to maintain goodwill.

• Qualify leads early in the process.

• Tailor sales calls based on individual needs and interests.

Remember, the goal is to guide your prospects through a seamless and empowering buying journey, resulting in higher conversions, improved customer retention, and increased revenue for your business.