A paid media engine that scales profit, not just revenue.
We install and run Meta acquisition for sales-led brands. One senior team owns the media, the numbers and the creative, and reports it in writing every week.
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More leads was never the problem. When a person closes the deal, the ad platform sees the click and stops. It can’t see the close, the revenue, or what a customer actually cost.
More leads, more spend and more calls won’t solve a system out of alignment. Marketing and sales must become one team with aligned outcomes.
Traditional paid advertising solutions make or break a business. We build with the business.
Hire in-house
3 to 6 months and a salary to find out, and what they learn leaves when they do.
Talent marketplace
Someone good, fast. Their playbook, and you’re still the one managing them.
Traditional agency
A method, but you rarely meet whoever’s in your account.
Shapers
A named senior operator in your Slack every business day, running a written system that survives them.
A full Meta ads department is eight roles. Three of ours cover them, and go further.
The department a seven-figure brand would build in-house, run by three fractional experts inside your business.
- Offer support: what you sell and how it’s framed, tested against the numbers
- Message direction: the one story every ad and brief follows
- Sales process analysis: where leads drop between the ad and the closed sale
- Strategy and quarterly planning
- Forecasting and budget planning
- The testing plan: what gets tested next, and why
- Media buyerTypicalLaunches campaigns and optimises to what Meta reports.OursKeeps or cuts every ad against the most a customer can cost, from your sales, and checks it against policy and your claims rules.
- Tracking and data specialistTypicalInstalls the pixel once.OursRuns the pixel and Conversions API, and checks the numbers against your sales every week.
- Creative strategistTypicalMakes ads from a brief you write.OursResearches your buyers and writes the brief. Every ad is traced to the idea behind it, so we know which idea won.
- CopywriterTypicalWrites from guesses about the customer.OursWrites from your customers’ own words, from sales calls and reviews.
- Video editor and designerTypicalEdits what you send, one size at a time.OursEvery cut, static and placement size, made on our AI production system.
- FilmingYoursYour team, from our brief.
- Performance analystTypicalA dashboard of platform numbers.OursOne weekly report in plain English, checked against your sales, with the bottleneck named and what we’re doing about it.
Hiring just the three senior roles in-house costs $32–39k a month. With us, a Head of Paid Media starts at $5,500.
- Creator sourcing
- Landing pages and conversion
- CRM builds
- Comment moderation
Landing pages and CRM builds can be scoped separately.
The Diagnostic finds it. The Engine Room builds it. The seats run it.
Every level runs on the system the Engine Room builds. Which roles you need comes out of the Diagnostic. We recommend, you choose.
A month, with no discount for committing longer. Ad spend goes straight to Meta. See what each level includes
Founders who sell through a conversation. In their own words.
$18,000 to $330,000 a month, in 24 months.
Infinity Training & Coaching
In year one, from a standing start.
Jarrah Martin, PEC
Sold-out events, ticket revenue against spend.
Lewis Huckstep
Matt on what changed once the system was in.
5th Element Wellness
When they were ready, they came straight to us.
Kinex Health, Phil Wolfe
I spent years building paid growth systems for other people’s businesses. The pattern never changed. When the offer, the message and the sales process were right, the ads scaled. When they weren’t, no amount of buying fixed it.
We keep Shapers small so the people you meet are the people in your account.
Is the engine working? Home answers that first.
Three numbers against their targets, the trend on each, the one bottleneck, and what needs you this week. Every partner works from it, from day one.
Four steps. The truth at every one.
Join the waitlist
Tell us about the business, the offer and what the spend is doing now.
Revenue Audit
30 minutes with your numbers on screen: your economics, your offer and your message.
The Diagnostic
Two weeks finding what’s holding growth back. It ends with where you start, or that we’re not the fit.
Engine Room
We build the system with you, your roles start, and the first weekly report lands the following Tuesday.
We keep this small on purpose.
New partners a month
So every new account gets the senior team’s full attention while it’s built.
Spaces open in order of fitAudits a week
Each one run by a senior strategist with your numbers on screen. So every one gets the time it needs.
Waitlist openQuestion we ask
Can we move this business? When a space opens it goes to the one we’re surest about, not whoever asked first.
Reviewed personallyThirty minutes. Three things.
Your economics, your offer and your message. If it isn’t a fit, we’ll say so.
- Join the waitlistTwo minutes, right here.
- We review it personallyAnd tell you where you stand.
- Your audit slot opensWe reach out to book it.
Two new partners a month. One waitlist.
For sales-led brands with a proven offer, a sales team, and the capacity to commit the spend. Australia, the US, the UK or Canada.
Join the waitlist for an audit