Paid growth for sales-led brands where a person closes the sale. Every level is a seat on a bench you’d otherwise have to hire — and a system that stays when the person changes.
Every acquisition engine runs on three loops. Each level up doesn’t add deliverables — it hands us another loop, and takes one more excuse off the table. Your level of investment is set by how much of the engine we become accountable for.
What gets spent, where, on what — and what happens when the numbers move. Budgets, account structure, what launches, what scales, what gets killed and when.
How we run it →The whole engine read against its numbers — what a customer is worth, what one is allowed to cost, every stage from click to client, and the offer, message and mechanism reviewed against what the numbers say. Then what changes next, and the monthly verdict.
How we run it →What gets said, to whom, and in what form. The angle, the concept, the script, the asset — and what replaces it when it stops working, which it will.
How we run it →Hands — a certified paid media specialist running your account every day, while you direct the offer, the message and the mechanism and feed the creative.Off the table: “the media buying is the problem.”
Talent — a senior who keeps your offer, message and mechanism aligned and drives the account in line with your go-to-market. The strategic direction comes from us, and answers to your bottom line every month; you provide the creative fuel.Off the table: “the ads aren’t impacting revenue.”
Supply — everything at Level 1, plus a creative strategist who finds the ideas and scripts your ads, with the production team behind them. You get on camera. One place to look when the creative doesn’t land, and it’s us.Off the table: “the creative isn’t good enough.”
Enquire by referral →Alignment — the whole engine run as one system, with part of our fee on the outcome. By invitation.Off the table: “the strategy is wrong.”
Enquire →Commit for 12 months and the retainer drops — the equivalent of two months free, averaged across the year. Your invoice always shows the full price with the commitment discount as its own line, and recommitting keeps the rate. Every level runs month-to-month at list if you’d rather. The Engine Room carries a 90-day minimum either way — an engine can’t show you anything in less.
All figures exclude GST. Sales-led brands — a person closes the deal, not a checkout. Ticket size doesn’t qualify or disqualify anyone; the spend capacity on each level does. Every level is Meta advertising. Every client starts with a Growth Diagnostic, The Engine Room included — it’s its own piece of work, from $5,000, and the retainer starts in full afterwards. Anything outside the table is scoped and quoted separately, never absorbed quietly.
Four weeks · from $5,000 · after a free 30-minute Revenue Audit. Every client starts here. It ends in one of three answers — proceed, not yet, or not us.
A senior operator in your Slack every business day, trained on regulated claims and Meta policy before they touch your account. You know exactly who they are.
Monday launch QA, midweek diagnosis, Friday brief gate. Run without exception, whether or not there’s anything for you to do.
A written read from your strategist: what happened, what it means, and the decisions that follow from it.
Every concept reviewed at brief stage and every ad before launch, against platform policy and the advertising rules of your market — health being the strictest case we have had to clear.
Which loops are ours and which stay yours is agreed before we start, and it’s what your monthly reporting is built around.
Every quarter we re-base the economics against your real cost structure and set the next ninety days. Not a review of last quarter — a decision about the next one.
Four weeks, from $5,000, after a free Revenue Audit. Every client starts here, The Engine Room included. We build the economics — what a customer is worth, what one is allowed to cost, and where the engine is actually constrained — and it ends with which level fits, or that none of them do.
It’s a standalone piece of work, not a deposit on a retainer. What it produces is worth having whether or not you go any further, which is exactly why it isn’t credited against anything.
Available at any level. Each is scoped and quoted against your account before anything starts.
A net-new path from lead to sale — funnel, offer launch, webinar or event flow.
CRM and sales process automation, internal dashboards.
Google, TikTok or another platform. Available once Meta is performing.
One day, in the room, for growing organisations that need marketing and sales on the same page — one set of numbers both teams report against.
Creative direction, concept briefs, scripting, copy and production are all inside Level 2 — they aren’t sold separately.
No. The first ninety days are the build phase and it’s covered by the monthly fee.
The Engine Room is ninety days, because an engine can’t show you anything in less. Level 1 and above are three months, then month to month with thirty days’ notice — with a thirty-day Love It or Leave It window before the term locks in.
A twelve-month commitment is optional at every level and lowers the rate. Two weeks can’t produce enough data to judge anything, least of all in a restricted category.
No, and it never touches us. It goes on your card, straight to Meta, so your budget stays visible and yours.
Because it isn’t one. A retainer buys you output from a shared team. This is a seat — a senior operator whose name is on the account and who answers for it. The comparison that makes sense is hiring, not shopping agencies.
Your account lives in our system rather than one person’s head, so a handover takes about a week rather than starting over.
Because an engine hits its ceiling three different ways — the offer only ever cleared warm, the economics turned down while every dashboard stayed green, or the leverage flattened while the market was still there. From inside the ad account they look identical, and the fixes are opposite. Four weeks reading the business before we touch the media is how we avoid prescribing the wrong one.
It’s also what decides the level. That decision used to get made at the end of a thirty-minute call; now it gets made with the numbers in hand.
No, and I’d be wary of anyone who does. What we can do is be specific about which loops we own, put it in writing, and report against it every month.
Almost everything physical is the same. Your account is built, launched, QA’d and watched daily either way. What changes is who decides what runs, and who answers for it. In The Engine Room that’s you, with your specialist and the open call behind you. At Level 1 it’s us, and that’s the whole of the difference.
Then The Engine Room is probably the honest answer — it carries no spend requirement, only a readiness condition. The Diagnostic is where that gets settled either way, and most people who take it find it’s the most useful thing they buy that year.
Commit for twelve months and your monthly retainer drops to the committed rate — $4,167 in The Engine Room, $8,333 at Level 1, $12,500 at Level 2, $25,000 at Level 3. It works out to roughly two months free, spread across the year.
The Growth Diagnostic sits outside this. It’s quoted on scope from $5,000, it isn’t credited against the retainer, and the committed rate applies from your first retainer month.
The invoice always shows the full price with the commitment discount as its own named line, and recommitting each year keeps the rate; on month-to-month it reverts to the standard price. The Engine Room carries its 90-day minimum either way. If you leave early the discount simply trues back up to the standard rate for the months you were served — it’s in the agreement in plain words, never sprung.
Your economics, your offer, your message. Thirty minutes, free, and at the end you’ll know whether a Growth Diagnostic is the right next step — and we’ll tell you if it isn’t.
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