There are four ways to buy lead generation in Australia. Each suits a different kind of business. Here is how they compare, what to ask before you sign, and who we are not for.
Lead generation covers callers who book meetings, marketplaces that sell leads, agencies that buy traffic, and partners that own the result. The question is which one matches how you sell.
| OutboundAppointment setting | Pay per leadLead marketplaces | AgencySEO and PPC | PartnerShapers | |
|---|---|---|---|---|
| What you buy | Meetings booked by callers or emailers | Leads at a price each | Traffic and clicks | Customers, judged on profit |
| Who does the selling | Their callers open, you close | You, on whatever arrives | You | You close; we tune everything before the call |
| How success is counted | Meetings held | Leads delivered | Clicks, ranking, platform ROAS | Sales and profit, checked against your own records |
| Who owns the audience | Their lists | Often shared with other buyers | You | You: your ad account, your data, your pixel |
| Creative and message | Their scripts | Not included | Usually ads only | Research, angles and ads, each traced to the idea behind it |
| Best for | Enterprise B2B with a long list of named accounts | High volume, low ticket, fast follow-up | Brands with search demand already built | Sales-led brands closing on a call, ready to scale on Meta |
Including us.
Leads, meetings and clicks are activity. Ask to see results measured in sales and profit, against the client’s own records.
A named senior operator in your account every week, or a junior behind an account manager?
On Meta, the ads are the targeting. A partner that only buys media leaves your biggest lever to you.
You should never have to chase an update. A written weekly read should land without asking.
Your ad account, your pixel and your audiences should stay yours if you ever part ways.
A partner that takes everyone is selling capacity, not fit.
From $18,000 to $330,000 a month, in 24 months.
Run rate in year one, from a standing start.
Every live event sold out, ticket revenue against spend.
One operating system for the ads, the creative and the sales numbers. See how we work
Start with how your sale closes. If a person sells on a call and a new customer is worth thousands, you want a partner judged on customers and profit, not on lead counts. If you sell low-ticket at volume, pay-per-lead can work. If you sell to a short list of named enterprise accounts, outbound appointment setting is the closer fit.
Because a cheap lead that never books, shows or buys costs more than an expensive one that does. Paying per lead rewards volume, so the incentive is to send more, not better. We count what happened after the lead: calls booked, shown, closed, and cash collected.
Three things. It measures against your sales records rather than the ad platform. It owns the creative as well as the media, because creative is usually what limits growth on Meta. And it shows you the work every week, in writing, so you never have to ask what is happening.
Yes. We are based in Melbourne and work with sales-led brands wherever the economics fit. The process is the same everywhere.
Join the waitlist for a Revenue Audit. Thirty minutes on your economics, your offer and your message. If we are not the right fit, we will say so and tell you what would be.
Businesses that want a lead count rather than customers, that want the ad account to look good more than they want the business to make money, or that are not yet spending enough on Meta to learn from. We would rather say that before the start than discover it in month two.
Thirty minutes on your economics, your offer and your message. You’ll leave knowing what to fix first, whoever you work with.
Join the waitlist for an audit